Delivery Spec: To Netflix Ad Creative Source


Ad Creative Source Specification – Netflix _ Partner Help Center 

Ad Serving First party (site served) or third party
Video Format Profile MPEG-4 or ProRes 422 HQ
Video Codec Preferred: Apple ProRes
Accepted: H.264
Video Format MP4, MOV
Video Dimensions 1920x1080
Video Aspect ratio 16:9
Video Required duration 10, 15, 20, 30 or 60 seconds
Video Frame Rate

23.976, 24, 25, 29.97, 30

Video Bit Rate / Constant? H.264: Greater than (8Mbps for 720p & 12Mbps for 1080p)
MOV: Greater than (42Mbps for 720p & 80Mbps for 1080p)
Video Bit Depth H.264 in MP4:: 8
ProRes in MOV: 8,10,12,16
Video Fields Progressive
Video Color Space BT.709
Video Maximum file size 500MB
Video Notes

File should contain only 1 video and 1 audio track
Ad creative should not have letter/pillar boxing

Audio Channels 2 channel stereo
Audio Mapping  
Audio Sample Rate 48kHz
Audio Codec Preferred: PCM (16 or 24 bit)
Accepted: AAC
Audio Bitrate 192kbps minimum
Audio Notes File should contain only 1 video and 1 audio track (stereo)
Naming Convention Logic  
Naming Convention Example(s)


Naming Convention Notes


Misc. Notes about this Specification

CALM Compliance

●      Average program loudness of -24LKFS ±2

●      Sample peaks do not exceed -2dB


Safe Zone Recommendation*

It is recommended to place text and logos inside an inner rectangle with 38 pixels (3.5%) on each side and 67 pixels (3.5%) on the top and bottom from the edges of a 1920x1080 resolution.

* Many TV devices have a setting called “Overscan” which can cause the screen to zoom in slightly, cropping off part of the content. Because this is a device-level setting, the Netflix app has no awareness or control of the setting. Therefore, it’s suggested to keep any important UI within the safe zone described here.

Output / Destination Details


Reference to Workflow Documentation

Change History