Delivery Spec: To Paramount Global (VAST)

1 yr ago

3rdPartyVASTVideo_Paramount_2022

Specification

Ad Serving	VAST
Video Format Profile	.mp4
Video Codec	h.264
Video Format	.mp4
Video Dimensions	All videos should be in a HD aspect Ratio (16:9) Specific dimensions below. Video will auto-scale correctly
Video Aspect ratio	16:9
Video duration	Paramount accepts a variety of length creatives, standards include :15, :30, :60, :90. Any Tag submitted Can only contain a creative of a single length. For example, if a tag contains a :15, it must only contain a :15, but can rotate up to 10 creatives. If 30s are part of the creative rotation, they must be submitted in a second tag, that only contains 30 second creative (Max rotation of 10). *Assets longer than :30 are only available for mid roll inventory..
Video Frame Rate	Frame Rate: 23.98 (23.976), or 29.97 Constant frame rate (native only) No de-interlacing with no frame blending Remove any Telecine or 3:2 pull-down added for broadcast
Video Bit Rate / Constant?	15 – 30 Mbps
Video Bit Depth
Video Fields	Progressive Only
Video Color Space
Video Maximum File Size	1.7 GB Max
Video Notes
Audio Channels	2 Channels only
Audio Mapping
Audio Sample Rate	48 kHz Sample Rate
Audio Codec	AAC
Audio Bitrate	192 KBPS minimum
Audio Notes	16 or 24 bit only Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard • Max Peak: Should never exceed -6db
Naming Convention Logic
Naming Convention Example(s)
Naming Convention Notes

About this Specification

NOTE: Starting September 2022 Paramount Global will no longer support VPAID

Not available for live stream sponsorships or feature sponsorships. All assets for sponsored content must
use the "Paramount Global Hosted Video In-Stream Ad with Companion" specifications

Submission Instructions Please submit the VAST tag via e-mail to your Paramount Global representative.

Deadlines: CBS Interactive requires that all creative be submitted 3-5 business days prior to launch date.

All Assets below this line are required to be present in the VAST tag
VAST Transcodes: Referred to in IAB specs as “Media Files” section 2.3.1.3 on page 29 Required Assets	Required Bit Rate	Codecs Accepted	Min Dimensions	Max File Size			Use Cases
	15 – 30 Mbps	H.264 (High Profile)	1920x1080	1.7 GB Max			Mezzanine File *Required for SSAI Environments*
	Bit Rate	Codecs Accepted	Min Dimensions	Max File Size Based on duration			Use Cases
	Bit Rate	Codecs Accepted	Min Dimensions	:15	:30	:60	Use Cases
	2,100 kbps +/- 50 kbps	H.264 (High Profile)	1024x576	4.5MB	9MB	18mb	High bandwidth users
	1,500 kbps +/- 50 kbps	H.264 (High Profile)	960x540	3.5MB	7MB	14MB	Standard asset for most users
	750 kbps +/- 50 kbps	H.264 (High Profile)	768x432	1.8MB	3.5MB	7MB	Standard asset for users and pre roll
	375 kbps +/- 50 kbps	H.264 (High Profile)	640x360	1MB	2MB	4MB	Low bandwidth users
All Assets above this line are required to be present in the VAST tag

II. VPAID Assets (Desktop Only) NOTE: Starting September 2022 Paramount Global will no longer support VPAID
VPAID Specs for .mp4 asset within the .JS VPAID assets listed here	Type	Bit Rate	Codecs Accepted	Min Dimensions	Max File Size			Use Cases
					:15	:30	:60
	Video	700 kbps +/- 50 kbps	Java Script only	854x480	2MB	4MB	8MB	Custom creative development
	Audio	mp4 Asset Only 2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate, Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard Max Peak: Should be between -8db and -10db never to exceed -6db

III. Important Notes Specific to VPAID
VPAID Assets are only available for use in the desktop environment Paramount Global only accepts Java Script for VPAID asset. Flash assets are not supported.

IV. Important Notes General to third party served assets

VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported.
"Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed.
IAS, DV, and MOAT VPAID is not accepted.
All tags must be SSL compliant. Client must provide https tags and assets (instead of http)
Ad server Creative ID required in VAST XML
Creatives in rotation should be limited to a max of 10.
Paramount Global does not accept two :15 second spots from the same or different brand(s) to form a :30 second commercial. Each brand’s advertisement should stand alone and represent one commercial.
*Double Spotting is also not accepted
Max file weight for odd length creative should follow sizing pattern based on the :15,:30, & :60 durations listed.

V. Tracking

Tracking Available

Paramount Global is able to run the full host of IAB tracking metrics. Including but not limited to:

Impression
Quartile Tracking: 25%, 50%, 75%, 100%
Clicks
Mute/Un-mute
Full screen

Ad validation

Blocking of video delivery is strictly prohibited by VCBS
1x1 tracking tags are accepted for monitoring only (No Java Script)
Viewability can only be tracked via Vendor integration and is desktop only
1x1 tracking viewability tracking is available. Measured via Google, based on MRC definition (50% pixels for 2 consecutive seconds)

Contacts
Questions about this opportunity	Please contact your Paramount Global sales representative.
Technical questions about your creative	Email: cbsisalesvideo@cbsinteractive.com