Delivery Spec: To Amazon FreeVee OLV Video Assets
Specification
https://advertising.amazon.com/resources/ad-specs/dsp/video?ref_=a20m_us_spcs_dsp_ottolv
| Ad Serving | First party (site served) or third party |
| Video Format Profile | |
| Video Codec | H.264, MPEG-2, or MPEG-4 |
| Video Format | MP4 (Site serving) |
| Video Dimensions | 1920x1080 (640x360 for third party served) minimum |
| Video Aspect ratio | 16:9 |
| Video Minimum duration | 6s |
| Video Maximum duration | 120s |
| Video Recommended duration | A duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended. Use of videos outside of these durations may negatively impact your campaign performance. Shorter lengths will drive higher VCR (although scale on 6s may be limited). A 120s duration is also supported. |
| Video Frame Rate | 23.976 (recommended), 24, 25, or 29.97 |
| Video Bit Rate / Constant? | 4mbps (2mbps for third party served) - 8mbps (recommended) Constant |
| Video Bit Depth | |
| Video Fields | |
| Video Color Space | |
| Video Maximum File Size | 500MB (site served only) |
| Video Notes | |
| Audio Channels | Minimum of 2-Channels |
| Audio Mapping | |
| Audio Sample Rate | 44.1kHz or 48kHz |
| Audio Codec | PCM or AAC |
| Audio Bitrate | 192kbps (128kbps for third party served) |
| Audio Notes | |
| Naming Convention Logic | |
| Naming Convention Example(s) |
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| Naming Convention Notes |
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About this Specification
Third party serving
Advertisers can use third party video tags from an Amazon certified third party vendor. The tags must be VAST 2 or VAST 3, and may include VPAID 2. We recommend including VAST 2 tags with media files in every campaign to ensure all supply sources can be used, as some sources do not support VAST 3 or VPAID. If a VPAID tag is provided, it has to be VPAID 2.0 JS. VPAID is not supported for Streaming TV ads.
Viewability
Video viewability should be measured using VPAID tags from one of the approved vendors.
CORS header formatting
In order for JavaScript video players to accept a VAST response, ad servers have to include a Cross Origin Resource Sharing (CORS) header formatted as:
Access-Control-Allow-Origin: <origin header value>
Access-Control-Allow-Credentials: true
Without a valid VAST response, a video creative will not serve on Amazon-owned sites. This ensures a positive experience for Amazon’s customers.
Output / Destination Details
Reference to Workflow Documentation
https://advertising.amazon.com/resources/ad-specs/dsp/video?ref_=a20m_us_spcs_dsp_ottolv
Change History