Specification

https://advertising.amazon.com/resources/ad-specs/dsp/video?ref_=a20m_us_spcs_dsp_ottolv

About this Specification

Additional Streaming TV ad requirements

• Only available in US, DE and UK
• Site serving requires an MP4 video file
• Pillarbox or letterbox formatting is accepted, however, Streaming TV ads with both pillarbox and letterbox in the same ad will not be accepted
• Streaming TV ads are delivered in non-clickable environments so they should not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”)
• Third party impression tracking is accepted for specific vendors, please consult your Amazon Ads representative for details

Interactive Ad Elements

Interactive Ad Elements (IAE) include capabilities that change the ad (e.g. on screen engagement) or enable engagement on a secondary device (e.g. QR code or Alexa).

Endemic campaigns that do not link to an Amazon page cannot leverage custom targeting segments.

We strongly encourage the use of the Amazon Studio QR code template. Advertiser submitted QR codes will be reviewed on a case-by-case basis.

CX Guidelines

IAE must:

• Be displayed for a minimum of 10 consecutive seconds.
• Drive to an app or a page that complies with Amazon specs and policies set to protect mobile users. Ensure the content being advertised matches the landing page and maintains customer safety.
• QR codes that drive to a website must link to a mobile-optimized page.
• Drive to a site or mobile app/app store compatible with the smartphone.

IAE must not:

• Primary is defined as a feature image showcasing the product that enables the viewer to attribute the ad to a specific product.

• Obstruct text or primary content that may help customers make an informed decision.
• Obstruct any disclaimers, disclosures, claims, product information, rating information,
• Obstruct entire visuals of the primary product shot or primary logo being advertised

Partial logo and product coverage is permitted when:

• Please note that this is product-specific - any disclaimers, disclosures, claims, product information, rating information still cannot be covered.

• Multiple products are in the frame and only a portion of the product is covered
• Attribution has been clearly understood by the viewer in primary product shot logo, enabling the secondary shot to have partial coverage.
• The user has taken an action on the IVA and therefore shown intent.

Output / Destination Details

Reference to Workflow Documentation

https://advertising.amazon.com/resources/ad-specs/dsp/video?ref_=a20m_us_spcs_dsp_ottolv

Change History