Delivery Spec: To Netflix Ad Creative Source
Specification
Ad Creative Source Specification – Netflix _ Partner Help Center
| Ad Serving | First party (site served) or third party |
| Video Format Profile | MPEG-4 or ProRes 422 HQ |
| Video Codec | Preferred: Apple ProRes Accepted: H.264 |
| Video Format | MP4, MOV |
| Video Dimensions | 1920x1080 |
| Video Aspect ratio | 16:9 |
| Video Required duration | 10, 15, 20, 30 or 60 seconds |
| Video Frame Rate | 23.976, 24, 25, 29.97, 30 |
| Video Bit Rate / Constant? | H.264: Greater than (8Mbps for 720p & 12Mbps for 1080p) MOV: Greater than (42Mbps for 720p & 80Mbps for 1080p) |
| Video Bit Depth | H.264 in MP4:: 8 ProRes in MOV: 8,10,12,16 |
| Video Fields | Progressive |
| Video Color Space | BT.709 |
| Video Maximum file size | 500MB |
| Video Notes | File should contain only 1 video and 1 audio track |
| Audio Channels | 2 channel stereo |
| Audio Mapping | |
| Audio Sample Rate | 48kHz |
| Audio Codec | Preferred: PCM (16 or 24 bit) Accepted: AAC |
| Audio Bitrate | 192kbps minimum |
| Audio Notes | File should contain only 1 video and 1 audio track (stereo) |
| Naming Convention Logic | |
| Naming Convention Example(s) |
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| Naming Convention Notes |
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Misc. Notes about this Specification
CALM Compliance
● Average program loudness of -24LKFS ±2
● Sample peaks do not exceed -2dB
Safe Zone Recommendation*
It is recommended to place text and logos inside an inner rectangle with 38 pixels (3.5%) on each side and 67 pixels (3.5%) on the top and bottom from the edges of a 1920x1080 resolution.
* Many TV devices have a setting called “Overscan” which can cause the screen to zoom in slightly, cropping off part of the content. Because this is a device-level setting, the Netflix app has no awareness or control of the setting. Therefore, it’s suggested to keep any important UI within the safe zone described here.
Output / Destination Details
Reference to Workflow Documentation
Change History